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08/01/2007: "Message from the PR Department at Lions Club International"

An important role of all club members is
public relations. First, internal PR as you speak with Lions club
members about membership and programs. Second, external PR as you
speak with community leaders, supporters and the general public about
programs, membership and the impact local Lions clubs have in the
community.

The Public Relations Department has several online resources to assist
in your efforts. Please click on Link to visit available websites....

http://www.lionsclubs.org/EN/content/lnn/lq.html
This quarterly video magazine features inspiring stories and is
appropriate for both Lion and non-Lion audiences. The program is
available to view and watch online from the Lions News Network. Also,
as a podcast from iTunes to view and download free-of-charge. For
information on the podcast go to:
http://www.lionsclubs.org/EN/content/lnn/podcasts.html

Lions News Network (LNN)
http://www.lionsclubs.org/EN/content/lnn/videos.html
LNN features other video programs in addition to LQ, including the
2007-08 International Program video, "Challenge to Change" (song track
included) and the Chicago - 90th International Convention Highlights
DVD. Convention highlights include the parade and Celebrate Lions
video and song, which debuted during the opening plenary session in
Chicago.

Also access public service announcements (PSAs) to promote Lions
community service in your local area. The PSAs are available to view
online and broadcast stations can download an MPEG format
free-of-charge. Go to PSAs at:
http://www.lionsclubs.org/EN/content/lnn/psa.html

PR Tools
http://www.lionsclubs.org/EN/content/resources_media.shtml
The PR Tools section on LCI's Web site links to many resources,
including both the Club Public Relations Guide, sample news releases
and new billboard artwork.

PR Course
A public relations course is available online from the Lions Learning
Center at http://www.lionsclubs.org/EN/content/resources_learning_center.shtml.
Encourage the club PR chair, or those that just want to learn more, to
take advantage of this online tutorial. In addition, materials from
the PR seminar, "Communicating with Media, Members and Communities,"
presented during international convention are now posted online at:
http://www.lionsclubs.org/EN/content/convention/2007_sem_materials.shtml

Share Your Stories
The PR Department is interested in learning of your unique stories for
consideration for LQ and other projects. If you have a unique story to
share, e-mail lq@lionsclubs.org. Note: Project photos are also of
interest (digital 300 dpi).